Rickenbaugh Joins Ms.Medicine as Chief Operating Officer

Rickenbaugh Joins Ms.Medicine as Chief Operating Officer

Ms.Medicine ™, a new healthcare organization focused on raising the level of primary care for women, has hired Keri Rickenbaugh as Chief Operating Officer.

Rickenbaugh has more than 20 years of healthcare experience, including practice management and operations. Most recently, she served as program manager in Executive Health for both TriHealth Executive Health and UC Health Executive Health programs. Prior to those roles, she served as the Clinical Operations Manager for the UC Health Women’s Health Center, where she was responsible for supporting the launch of the health system’s 26,000-square-foot facility for multi-specialty care of women of all ages. Rickenbaugh was responsible for the recruitment and management of the facility’s clinical and administrative staff, as well as involvement in the development of the Center’s programs.

Additionally, Rickenbaugh served as Director of Operations with Lisa Larkin, MD, and Associates. Together with Dr. Larkin, Ms.Medicine’s Founder and CEO, Rickenbaugh will help launch the new organization locally and nationally.

Launching initially in Cincinnati as a concierge medicine primary care practice for women, Ms.Medicine plans to become a national organization of experienced, specialty trained primary care providers, supported by a national network of women’s health experts.

Ms.Medicine providers maintain a much smaller practice with fewer patients than traditional primary care models, allowing them to commit more time and knowledge to each patient, building a relationship that addresses not only immediate concerns but also focuses on wellness and prevention. Ms.Medicine patients pay an annual membership fee – about the same cost as a one-day executive health appointment — which gains them unlimited, 24/7 access (including by email and cell phone) to their Ms.Medicine provider, and covers all visits. Additionally, patients have access to deeply discounted prescription medications, lab work, imaging and other services.