Ms.Medicine Launches in Cincinnati – featured in Cincinnati Business Courier
Cincinnati doctor aims to go national with Ms.Medicine
Dr. Lisa Larkin, who operates a Mariemont practice that includes concierge care for women, hopes to franchise the concept nationally under the brand Ms.Medicine.
“Women are not getting the care they need or deserve in today’s primary care setting, and women’s health-specific issues are often neglected and ignored,” said Larkin, founder and CEO of Ms.Medicine. “Physicians practicing in the traditional health care model are restricted by health insurance or Medicare, which means they are forced to see more and more patients in a day and spend less time with each patient, so only urgent needs can be addressed.”…